When you start an online business, you focus on a number of aspects which effect on your business in future. One of them is choosing a domain name for your business. Selecting the best domain name for your business niche is really not an easy task as you have to buy it for once and then, work on it for a long period of time. Considering the success of your business, you are presented with top level domains to select from. Top level domains refers to .com, .net and .org extensions of domain names. Looking upon these three TLDs or formally called Top Level Domains, you may be confused to select the best top level domain.
The History Of TLDs
Talking about top level domains names then, first thing that comes into mind is what does .com, .net and .org stands for? Why they are used and called to be the top level domains? Well, prior to the availability of top level domains for public, these domains were restricted to only large industries and organizations. .COM - formally used for commercial domains - were used by Commercial Organizations and Institutions, .NET - formally used for network domains - were only used by networking and technology related organizations while .ORG is formally used for Non-Commercial and Non-Profit organizations. A large number of domain registrars has made such dedicated domains to be impossible to manage. So, ICANN - company that holds the domain name system worldwide above all registrars - unrestricted this restriction on usage of domains for dedicated purposes and made them open for public registration.
Is .COM More Good To Register?
Usually, people who are customers or clients or simply users of internet are used to write .com after every domain name as they consider it the only true domain extension. Seeing this mindset of people, online marketers recommend buying .com extension for domain name. This results in gaining more visitors and users to your site while competing with other competitors. Besides this, search engine prefers top level domains and so, .com have a priority to get ranked. This is not a hard and fast statement that only .com domains are ranked first and then, others. These days, more the good search engine optimization is, the more search rank you are going to have for your domain.
.NET is Also Good or Not?
For sure, if your domain name is not available in .com extension then, you should prefer .net which stands for network domain. But again, as I mentioned previously that it doesn't matter if you have .net extension or any other as now-a-days search engine optimization has more than 200 factors to be considered for ranking. There is not a single factor to get ranked like having top level domain will get your domain name ranked earlier than your competitors with .info etc. domain name.
.ORG is more Good for Non-Profit Organizations
Non-commercial and non-profit organizations should consider .org prior to .com extension as this extension is more suitable to non-profit organizations by studies and recommendations. Purchasing such a domain name helps you get discounts in future using some proofs from your non-profit organization. Another reason to choose this domain extension is your website looks more professional to your organization than any other organization appearing in the market for non-profit purposes. Besides these facts and figures, whether your organization is non-profit or not; if you have lost the domain name in .com or .net then, you must go for .org - keeping it at your last preference.
Should you Buy all TLDs for your Business?
Formal answer to this question is yes! When you are serious on running an online business at large scale then, you must be willing all the traffic on your name to be at your site instead of splitting of the traffic to .net, .com and .org. It is for sure, great investment for your online business. It keeps your traffic at one place and on your place. By doing this, you disallow other people to use your company name while targeting your all traffic and users to single domain. But, buying all of the domain name extensions will surely cause you a high budget each year.If you can afford the specified budget then, go for it! On the other hand, if your budget is low but are serious to run a business online then, buy the most suitable top level domain.
Are Other Domain Extensions Bad Enough?
This is totally a false concept that if you were unlucky to get a top level domain then, you have lost the online match to raise business. Though, it is preferred that you buy top level domains but if by any way you could not buy then, do not get disappointed and buy domain name with other but suitable extensions. These days, a lot of domain extensions have been opened to public and in cheap rates. Check out other extensions and buy the most suitable one. Simply, to compete top level domains or even any domain, you just have to work hard on search engine optimization factors. No doubt, smart marketers with free domains, can rank sites more better than people using top level domains but with zero experience. Try to work smart and effectively in any niche to beat your competitors using any top level domain name.
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